The series is set in the fictional supermarket called Life Central Supermarket and in Eastville University, following the lives of Ely (played by Elmo Magalona), Jasmine (portrayed by Janine Gutierrez) and Raz (played by Renz Valerio), three siblings who left on their own to manage the family business making them realize that the most important things in life are the ones money can't buy: love, family, and most important of all, togetherness.
This series debuted on June 17, 2012, replacing the hit teen series Reel Love presents Tween Hearts.
